Ask around, I hate long, tedious, overly descriptive plans and processes. 🤦🏽

I swear, TL;DR was invented for me.

Especially when it comes to business plans, the goal should be to keep them clear, concise, and comprehensive.

Your business plan should...

• Tie the vision and BHAG to the work you do today
• Show the risks or "bets" you'll take to get there
• Name how you'll do business differently than your competitors
• Name your audience and how you help them 
• Identify what really drives the economics
• Most of all... fit on one page

That's why my team and I created this one-page plan we call the S2 Road Map.

Throughout this series I'll share more on each element in this one-pager.

But for now, just download the template and watch this 4-minute video.

It will help you understand how to build your own.

—benj

(Sent out Friday, May 20, 2022)