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How It Works


You need a framework that impacts your business inside and out.

There's a big problem with the way businesses approach training and development. Often, the systems are trained in a vacuum. Metrics, org charts, and goals are created separately from the people and culture that are entrusted to run the system well. What's wrong with that? Well, plenty, but it boils down to a few hot spots for most business owners: confusion, chaos, and misalignment.

With a blind eye to the soul of the business, we're often left in the dark on why and who is going to get us on the other side of the mess. 

So, we decided to approach training in a new way. System & Soulᵀᴹ balances the development of systems and processes alongside the people and culture, the soul you put at the heart of what you do. 


We believe clarity and control create breakthrough.

We believe in business

Small businesses represent the heartbeat of our communities.

We see opportunities, needs, and desires, and we find ways to create value through them.

We believe in a system

Businesses that invest in a defined system of operation can grow faster and accelerate value creation.

We believe in soul

Every business is born with a soul. Some are oppressed, some are neglected and some of the best bring freedom. 

Nothing fuels competitive advantage like a soul that is alive and in sync with its design.

The System & Soul Difference

System & Soul is the ONLY framework that combines the system and soul of your business to create breakthrough. It is a balance of process and people – made up of six elements that are the backbone of proven, productive, and well-loved organizations everywhere.


The System & Soul Modelᵀᴹ is designed to systematically create development in six key areas of your business: design, cadence, score, destination, ethos, and people. Each area is supported by tools to start conversations and determine the best next steps to create alignment.

The Journey

The System & Soulᵀᴹ Journey is a recommended 18 months to two years of work with a Coach through the framework and tools. The framework is broken into three phases: Clarity, Control, and Growth.

The Clarity phase focuses on onboarding the tools and best practices in the framework. It's three full days of learning over the course of one month. The Control and Growth phases represent a full year-long cycle of Quarterly refuels and a two-day annual strategy session.

Fully fitted to your business with complete support


Every System & Soulᵀᴹ client is supported by a trained and experienced Coach. You choose your Coach and work with them over these two years to engineer growth where you need it. 


Every new System & Soulᵀᴹ client is welcomed to the journey with a signature onboarding kit. Each kit contains all the materials you will use throughout your sessions with your Coach and some swag your team will be sure to fight over. 


System & Soulᵀᴹ offers you a customizable platform to track, store, and collaborate with your team as you implement the framework. Our software offers you one powerful dashboard to house ongoing meeting agendas, tasks, metrics, and more.

Take the Assessment

In 10 minutes or less, determine the health score of your business' systems and soul.


Find Your Coach

Knowing the next step is important and so is working with a Coach that suits your needs. Our team is made up of proven business owners and operating system experts.