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Increase Your Impact as a System & Soul Coach


System & Soul Coach Training

November 13-15, 2023 in Atlanta, GA


Seats are limited so that we can provide a world-class, discussion-lead training environment.


Apply Now

We got sick of the options we had as business coaches.

So many programs...

  • are crazy expensive and require complex financial agreements
  • are restrictive and controlling with their content 
  • don't help the coach HELP THEIR CLIENTS!
  • don’t help the coach create deep, impactful, long-term relationships.
  • don’t give the coach the freedom and flexibility to do it their way.
  • don't integrate the culture of a company with the systems.


🙌🏽 So, we built something that gives us…

  • A reliable business framework to build on
  • Ability to stay flexible to our clients' needs
  • Freedom to bring fresh material to the table all the time
  • Create significant, long-term impact in the lives of our clients 
  • And continue to build personal freedom with my time and income

It's called System & Soul

System & Soul is the only business framework that leverages both the systems and soul of a company to create breakthrough. Our model is made up of six elements that are the backbone of proven, productive, and well-loved organizations everywhere.

 💪 It's designed to give great business coaches…

  • Flexibility with just enough structure
  • Freedom with their personal time and income growth
  • Ability to build deep relationships with their clients
  • Access to a community of kick-ass business coaches



Don't just take our word for it.

Here's what our coaches are saying:


The System & Soul Difference


There's a big problem with the way businesses approach training and development. Often, the systems are trained in a vacuum.... Metrics, org charts, and goals are created separately from the people and culture that are entrusted to run the system well. 

What's wrong with that? Well, plenty, but it boils down to a few hot spots for most business owners: confusion, chaos, and misalignment.

With a blind eye to the soul of the business, we're often left in the dark on why and who is going to get us on the other side of the mess. 

So, we decided to approach training in a new way. System & Soul balances the development of systems and processes alongside the people and culture, the soul you put at the heart of what you do.

The System & Soul 10X Freedom Formula

Our goal for all of our coaches is to equip them with the right tools and know-how to build a business that provides:

  • Financial Freedom: Produces a six-figure income.
  • Freedom With Your Time: Offers you the flexibility to make time for every important area of your life.
  • Freedom To Do Meaningful Work: Allows you to give back your decades of business experience.

System & Soul Coach Training

November 13-15, 2023 in Atlanta, GA

There are limited seats in this training so that we can provide a world-class, discussion-led training environment.
Apply Now

Join an elite group of experienced teachers and facilitators.

Fill out this brief form and our training team will be in touch shortly with next steps!

2.5-Day Training Agenda

Location: Atlanta, GA
Dates: November 13-15
Most meals and all materials provided on-site.
What you can expect to gain during training:
  1. Learn the System & Soul Model, Process, and Philosophy
  2. Complete overview of the core System & Soul tools and session day content
  3. Role play and discussion about common facilitation scenarios
  4. Business development training and 90-day plan to go launch your business 
  5. Networking with a high-caliber group of experienced coaches 
Day 1
  • Intro to System & Soul and Clarity Day 1 Facilitation
Day 2
  • Clarity Day 30 & 31 Facilitation
  • Role-playing and pitch practice
Day 3
  • Quarterly/Annual Strategy Facilitation
  • Business Development Training and Storytelling

Meet Your Instructors

Chris White - Head Coach

In this training, you’ll spend three full days with Chris as your guide. Chris has over 12 years of experience as a business coach and over 20 years of entrepreneurial experience. He’s coached over 150 companies to breakthrough and 100’s more coaches as they started their own coaching practice. He will teach you everything he knows, not only about the how-to of System & Soul but also how to manage the human energy in your session rooms and his best first steps to building a sustainable, lucrative coaching practice.

Benj Miller - Chief Architect

Benj is a 10x business builder and the Chief Architect of System & Soul. He’s passionate about helping entrepreneurs avoid decades of mistakes and missteps to reach breakthrough faster and make a greater impact. Benj will offer insight into the heart behind System & Soul and complement Chris’ teaching with facilitation techniques and tips that will make each session a success.


The coaches who thrive in our community understand one important thing: 
The system (the HOW of running a business) and the soul (the WHY and the WHO that makes business happen) matter equally. 

Our BEST coaches have these qualities:


  • In an owner / founder / executive / senior leadership role previously
  • In Sales and/or Business Development
  • Currently serving clients as a consultant or coach


  • Ready to take the entrepreneurial leap
  • Currently has a coaching practice
  • Currently has a consulting practice


  • Desire to teach & asks questions over giving advice
  • Ability to improvise and be flexible to meet client needs
  • Inwardly Sound & Others Focused
  • Comfortable with getting uncomfortable
  • Thinks strategically & communicates effectively
  • Coach teams to work as a healthy, collaborative unit & one-on-one
  • Ready to contribute to a high-caliber community of coaches


Time & Financial

  • In yourself (training, quarterly meetings, monthly membership)
  • In developing a practice and build your own business
  • In business development activity (speaking, calling, networking, grinding it out)
Apply Now