If you’re here, you’re probably feeling the strain.
You’ve grown the business.
The revenue’s there.
The team is bigger than ever.
But so is the burden.
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Everything still runs through you
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The team’s unclear on priorities
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Culture feels harder to protect at scale
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New hires = more chaos, not clarity
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Meetings feel like spinning wheels, not traction
You need a better way to run your business—without losing what made it special.
What is System & Soul?
System & Soul is a business operating framework—a simple way to align your team, focus your execution, and protect your culture as you grow.
It gives you the rhythms, roles, tools, and conversations your team needs to:
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Know what matters
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Stay accountable
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Move forward together
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And stop relying on you to run everything
Unlike rigid systems or corporate playbooks, System & Soul is custom-fit to your team—designed to bring structure without losing your soul.
Wait… What’s a Business Operating Framework?
Most fast-growing companies hit a point where success brings chaos.
A business operating system is simply the way your team makes decisions, stays focused, and moves forward—together.
At System & Soul, we help you build that system without losing what makes your business great.
Gain Alignment
It's challenging to accelerate results if the team is perpetually misaligned or confused about where they're going, why, and how to contribute.
The System & Soul Framework addresses this issue head-on. During your System & Soul Journey, you will evaluate areas of misalignment and address them directly—everything from people's roles in your organization to how teams execute plans weekly, quarterly, and annually.
Build Effective Systems
No matter how big and beautiful the vision is, we always fall to the level of our systems. The System & Soul Framework provides teams with proven, reliable tools to begin building the infrastructure, consistency, and habits that help organizations prepare for scale.
You'll clarify how your team operates weekly and quarterly, define goals, and evaluate results.
Grow with Soul
Growing your business doesn't have to sacrifice soul for efficiency. Our approach provides both great systems and a focus on people. We bring clarity and dignity to your team as you improve and align your systems. We work with you to increase team health, improve communication, develop leaders, and live out your collective culture.
David McMillian, President, McMillian Tax Credits
“It's a step-by-step process that puts the right team in place.”
Haley Devlin, Partner, DNA Partners
“After working with our coach, we have 100% of the right people in the right seats at the leadership level, and our team is in total alignment.”
Clark Vitulli, Vistage Chair
“You're crazy if you're not doing this for your business.”
Billy Pierce, President & CEO, Dalton PHC
“Culture always mattered to us. That's one reason I like System and Soul because it combines the two. You got the system and you got the culture side of it. And we wanted to ensure that as the business was growing that the people were growing with it.”
Jeff Velker, CEO and Managing Partner, Retro 1951
“I looked at Traction and EOS, but the major issue I had with it is that people are way more than 1/6 of my business. System & Soul addresses the reality of how important my people are in building a healthy culture and business."
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