Helping entrepreneurs gain clarity and control in their business.


The only operating framework for the system & soul of your business. 

Gain clarity and control in your business

Learn the six elements to creating clarity, control, and breakthrough for your business.

How it works

Become an S2 Coach

Build a coaching practice that gives you the freedom you want while helping transform businesses in your community.

Become a coach

S2 Self-Guided Journey

The S2 Self-Guided Journey is a video course designed for entrepreneurs to go the journey at their own pace.

Learn more

We know the chaos and complexity of running a business.

No matter how successful it is, one of two things will happen to your organization.

You're either going to experience growth so great it will outstrip your control or you will hit a ceiling you can't breakthrough.

Both of these create frustration, but the solution is the same.

That's why we created System & Soul, a framework to help create breakthrough in your business.

System & Soul gives you the structure, language, and processes you need to manage your business while not forgetting the soul, why you created it in the first place, the culture that you want to have for your employees, and what makes you attractive to your customers.

You've got to have both system and soul. It's the ultimate competitive advantage.

How it works

Years of experience and proven methods 

System & Soul Coaches are tenured entrepreneurs who've been there, done that, and want to help other business leaders find a better way forward.

S2 Coaches are different because they don't just train leadership teams to build better systems to scale and grow. They help you connect the SOUL of your company to everything you do. 

Our coaches are passionate about helping business owners reach breakthrough and they know real change, growth, and scale happen when the system and soul of the business are in sync.

We’re looking to partner with experienced coaches who crave a holistic way of training.

Learn more about becoming a System & Soul Coach.

Coach our framework

We believe clarity and control create breakthrough.

We believe in business

Small businesses represent the heartbeat of our communities.

We see opportunities, needs, and desires, and we find ways to create value through them.

We believe in a system

Businesses that invest in a defined system of operation can grow faster and accelerate value creation.

We believe in soul

Every business is born with a soul. Some are oppressed, some are neglected and some of the best bring freedom. 

Nothing fuels competitive advantage like a soul that is alive and in sync with its design.

The System & Soul Difference

System and Soul is the ONLY framework that combines the system and soul of your business to create breakthrough. System & Soul is a balance of process and people. It's made up of six elements that are the backbone of proven, productive, and well-loved organizations everywhere.

System and Soul Design
System and Soul Destination
System and Soul Cadence
System and Soul Ethos
System and Soul Score
System and Soul People

The Journey

The System & Soul Journey is a recommended 18 months to two years of work with a Coach through the framework and tools. The framework is broken into three phases: Clarity, Control, and Breakthrough.

The Clarity phase focuses on onboarding the tools and best practices in the framework. It's three full days of learning over the course of one month. The Control and Breakthrough phases represent a full year-long cycle of Quarterly refuels and a two-day Annual Strategy session.

Join the System & Soul Movement 

The Clarity Field Guide

Accelerating your business might require slowing down long enough to get clear. The Clarity Field Guide is a hands-on journaling resource to help business owners navigate the seasons of their life and work by leaning into important, timely questions.

Check it out

System & Soul Podcast

Join us every week for a conversation with our founders, Benj, Chris, and their special guests. Each interview shares principles, tools, and best practices for entrepreneurs to run better businesses.


Listen in

Self-Coached Online Course

For all those do-it-yourselfers, there's a way for your to access all the tools and principles in the System & Soul Framework through our self-guided course. 


Learn more about the S2 Course

Gain clarity and control

Learn more about System & Soul