Get the ultimate competitive advantage.


The framework for the system & soul of your business.


How healthy is your business?

Take our 5-minute diagnostic to discover your System & Soul Health Score.


We know the chaos and complexity of running a business.

No matter how successful it is, one of two things will happen to your organization.

You're either going to experience growth so great it will outstrip your control or you will hit a ceiling you can't breakthrough.

Both of these create frustration, but the solution is the same.

That's why we created System & Soul, a framework to help create breakthrough in your business.

System & Soul gives you the structure, language, and processes you need to manage your business while not forgetting the soul, why you created it in the first place, the culture that you want to have for your employees, and what makes you attractive to your customers.

You've got to have both system and soul. It's the ultimate competitive advantage.

How it works

When it's time... it's time. 

We don't like change either. But we're stoked about this one.

Business coaches like us spend a lot of time training leadership teams to build better systems.

But metrics, org charts, and goals are created separately from the people and culture that are entrusted to run the system. Along the way, the people and culture get lost.

What's wrong with that?

With a blind eye to the soul of the business, our clients are often left in the dark on why and who is going to get them to the other side of the mess.

It's hard to cut through the mess. And we need something more. You gotta have both the system and the soul in sync to create harmony.

It’s a yin/yang thing, left-brain/right-brain thing.

We are passionate about helping business owners reach breakthrough. And we’re looking to partner with experienced coaches who crave a holistic way of training.

If you're ready for a change, now's the time.

Coach our framework

We believe clarity and control create breakthrough.

We believe in business

Small businesses represent the heartbeat of our communities.

We see opportunities, needs, and desires, and we find ways to create value through them.

We believe in a system

Businesses that invest in a defined system of operation can grow faster and accelerate value creation.

We believe in soul

Every business is born with a soul. Some are oppressed, some are neglected and some of the best bring freedom. 

Nothing fuels competitive advantage like a soul that is alive and in sync with its design.

The System & Soul Difference

System and Soul is the ONLY framework that combines the system and soul of your business to create breakthrough. System & Soul is a balance of process and people. It's made up of six elements that are the backbone of proven, productive, and well-loved organizations everywhere.

System and Soul Design
System and Soul Destination
System and Soul Cadence
System and Soul Ethos
System and Soul Score
System and Soul People

Join the System & Soul Movement 

The Clarity Field Guide

Accelerating your business might require slowing down long enough to get clear. The Clarity Field Guide is a hands-on journaling resource to help business owners navigate the seasons of their life and work by leaning into important, timely questions.

Check it out

System & Soul Podcast

We love this so much we can't stop talking about it! Join us every week for a conversation with Benj, Chris, and special guests to help growth-minded leaders like you build better businesses through system and soul.


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Self-Coached Online Course

For all those do-it-yourselfers, get pumped! In the fall of 2021, we are releasing an online version of our training. Sign up to be the first to be in the know.


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