Take the chaos and complexity out of running a business.
The only operating framework for the system & soul of your business.
Gain clarity and control in your business
Learn the six elements to creating clarity, control, and breakthrough for your business.
Find an S2 Coach that's right for your business
Meet our active coaches, see what industries they work in, and contact one today that's a right fit for you.
Become an S2 Coach
Build a coaching practice that gives you the freedom you want while helping transform businesses in your community.
We know the chaos and complexity of running a business.
No matter how successful it is, one of two things will happen to your organization.
You're either going to experience growth so great it will outstrip your control or you will hit a ceiling you can't breakthrough.
Both of these create frustration, but the solution is the same.
That's why we created System & Soulᵀᴹ, a framework to help create breakthrough in your business.
System & Soulᵀᴹ gives you the structure, language, and processes you need to manage your business while not forgetting the soul, why you created it in the first place, the culture that you want to have for your employees, and what makes you attractive to your customers.
You've got to have both system and soul. It's the ultimate competitive advantage.How it Works
Years of experience and proven methods
System & Soulᵀᴹ Coaches are tenured entrepreneurs who've been there, done that, and want to help other business leaders find a better way forward.
S2 Coaches are different because they don't just train leadership teams to build better systems to scale and grow. They help you connect the SOUL of your company to everything you do.
Our coaches are passionate about helping business owners reach breakthrough and they know real change, growth, and scale happen when the system and soul of the business are in sync.
We’re looking to partner with experienced coaches who crave a holistic way of training.
Learn more about becoming a System & Soulᵀᴹ Coach.Coach our Framework
We believe clarity and control create breakthrough.
We believe in business
Small businesses represent the heartbeat of our communities.
We see opportunities, needs, and desires, and we find ways to create value through them.
We believe in a system
Businesses that invest in a defined system of operation can grow faster and accelerate value creation.
We believe in soul
Every business is born with a soul. Some are oppressed, some are neglected and some of the best bring freedom.
Nothing fuels competitive advantage like a soul that is alive and in sync with its design.
The System & Soulᵀᴹ Difference
System and Soulᵀᴹ is the ONLY framework that combines the system and soul of your business to create breakthrough. System & Soulᵀᴹ is a balance of process and people. It's made up of six elements that are the backbone of proven, productive, and well-loved organizations everywhere.
The System & Soulᵀᴹ Journey is a recommended 18 months to two years of work with a Coach through the framework and tools. The framework is broken into three phases: Clarity, Control, and Breakthrough.
The Clarity phase focuses on onboarding the tools and best practices in the framework. It's three full days of learning over the course of one month. The Control and Breakthrough phases represent a full year-long cycle of Quarterly refuels and a two-day Annual Strategy session.
Join the System & Soulᵀᴹ Movement
The Clarity Field Guide
Accelerating your business might require slowing down long enough to get clear. The Clarity Field Guide is a hands-on journaling resource to help business owners navigate the seasons of their life and work by leaning into important, timely questions.
System & Soulᵀᴹ Podcast
Join us every week for a conversation with our founders, Benj, Chris, and their special guests. Each interview shares principles, tools, and best practices for entrepreneurs to run better businesses.
Self-Coached Online Course
For all those do-it-yourselfers, there's a way for your to access all the tools and principles in the System & Soulᵀᴹ Framework through our self-guided course.
Start your day with clarity!
As you may know, there are 261 workdays in the calendar year.
So, we've mapped out the entire year with daily micro thoughts and micro-actions – sticky notes – to help keep the ball moving forward in your personal life, as a leader, and for the sake of your business.