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We help founder-led companies transition to a team of UNITED and ALIGNED senior leaders.


Align your vision. Focus your strategy. Execute with confidence.



Renegades: Break Rules. Find Freedom. (A book for Founders)

We're excited to announce our our first System & Soul publication. Written for founders (and the people surviving them).

Download a free chapter

Good teams often STALL OUT over a few, critical problems.

Dysfunctional dynamics,

toxic culture


It's common for teams to develop bad habits & unhealthy patterns as the business evolves and behavior is left unchecked.

While these problems can feel minor in the moment, they can end up creating tons of sideways energy and result in losing some of your best talent.

Wrong people,

wrong seats


The team that most small business owners have now (or when they started) does not have the right people for the roles you need to take the business to the next level.

Not growing,

not scaling


Your business will inevitably reach a point when the processes and activities you spent your time on before aren't scalable or sustainable. Without consistency, predictability, or accountability, your growth engine will stall out.


Carrying the entire weight of your business is MISERABLE.


It's why we created System & Soul. It's the only framework that combines both:

The SYSTEM – structure, language, processes, software you need to manage the day-to-day of your business

and the SOUL – culture you want for your employees, values that make you attractive to your customers, and the right focus on your people

to create breakthrough in your business.

We'll partner one of our experienced coaches with your organization to help you create serious change in as little as 90 days.

If you're ready for your business to go from founder-led to leadership-team-led, let's start a conversation.

Learn How it Works

Years of experience and proven methods 

System & Soul Coaches are tenured entrepreneurs who've been there, done that, and want to help other business leaders find a better way forward.

S2 Coaches don't just train leadership teams to build better systems to scale and grow. They help you connect the SOUL of your company to everything you do. 

Find a coach that's right for your organization.

Find a Coach


Work with a Coach
Become a Certified Coach
Equip Your Leadership
Self-Guided Journey
Start with Better Systems

Impacting 1,000's of leaders in growing organizations including....

Work with an Experienced Coach

Our team of experienced, certified System & Soul Coaches is invaluable for an outside perspective. They help leadership teams ensure that you find common ground around your biggest obstacles and are held accountable in carrying out a plan.

They're experts in helping you:

  • Get to the root of common problems
  • Create accountability and consistency
  • Address people-issues
  • Bring relevant experience and tools to help accelerate your growth.
Find a Coach

Become a Certified Coach

So many coach training programs are crazy expensive, restrictive and controlling, and don't truly integrate the culture of a company with their systems.

So we built something that gives us reliability, flexibility, and FREEDOM to do it your way.

Our goal for all of our coaches is to equip them with the right tools and know-how to build a business that provides:

  • Financial Freedom: Produces a six-figure income within your first year.
  • Freedom With Your Time: Offers you the flexibility to make time for every important area of your life.
  • Freedom To Do Meaningful Work: Allows you to give back your decades of business experience.
Apply for Training

Equip Your  Leadership

So often great team members are promoted to manage teams—but they're not equipped with the skills to lead and manage well.

The System & Soul Certified Leader Program offers mid-level leaders the core tools and best practices to grow in their role and their leadership ability.

This program will train them to lead and manage the most essential elements of their departmental team.  

They'll learn:

  • Building and Managing an Org Chart
  • Setting and Refining Your Scoreboard
  • Creating and Implementing Quarterly Objectives
  • Mastering and Pacing Your Team Meeting
  • Learning Practical Communication Tools for Leading Day-to-Day
  • Designing your 1-Page Road Map for your business or department
Learn More

Cut through the Chaos Yourself

Build an even better business where people LOVE to work. Whether that looks like guiding your people through the complete framework or doing a cultural reset within your business - you can use our online courses to learn to do it yourself.

Two options for your business:

  • The Self-Guided Journey 5-part Full Course: Run a smarter, faster, more productive, less chaotic, clear, and controlled business.

  • The Culture Equation 3-part Mini-Course: Build a culture that's a magnet for the customers you want and the talent you need.

Learn More

Start with Better Systems

Sometimes the best place to start is by taking a test drive before you're all in.

The S2 Sync App is our online platform to help teams track and stay aligned around the most important areas of the business.

Through this app you'll:

  • Run more productive meetings
  • Stay on track with your most important projects
  • Capture key metrics in one dashboard
  • Display key internal documents like your Org Chart and company Road Map
Access 30-Day Free Trial