Scaling a Fast-Growing Healthcare Tech Company with System & Soul™

Industry

Technology

Challenge

The company faced typical scaling challenges: unclear roles, lack of accountability, weak leadership infrastructure, low team morale, and high turnover in key departments like business development. Despite securing funding and having ambitious growth goals, they lacked an operating system and a strategic approach to align their leadership around these objectives.

Results

The company now operates as a cohesive platform rather than a chaotic startup, with strong leadership alignment and increased buy-in at all levels. Cultural values are embedded in daily practices and recognized through peer-nominated awards. Team productivity, communication, and trust have significantly improved. The COO reports a new level of clarity and structure, enabling effective leadership without constant reinterpretation of ideas or processes.

Key Product

Weekly Sync, Road Map

20%+

Team Productivity

100%

Leadership Alignment

30%

Turnover Reduction

80%

Employee Engagement

Accountability and tools. That’s the magic combo.

Haley D.

COO

System & Soul helps you operationalize your culture—not just run the business.

Haley D.

COO

About Stratasan

Stratasan (acquired by Syntellis in 2023) is high-growth, remote-first healthcare technology company focused on providing innovative solutions to improve patient care and operational efficiency in the healthcare industry.

Based in Nashville, TN, Stratasan partners with more than 1,000 hospitals from the nation’s top healthcare systems, across 40+ states, providing market intelligence that equips them to achieve efficiency and effectiveness in their strategic planning initiatives.

The Challenge

Stratasan, like any fast-growing company, was experiencing common scale-up pains. Unclear roles, lack of accountability, weak leadership infrastructure, low team morale, and high turnover in key departments like business development were hindering growth. Despite receiving funding and having big growth goals, they lacked an operating system and a strategic way to align their leadership around those goals.

The Solution

CEO Jason Moore reached out to System & Soul co-founder Benj Miller after trying other frameworks and books with little success. The company began a coach-led implementation with the senior leadership team, focusing on evaluating roles (right people, right seats), improving meeting rhythms, and building clarity around strategic direction. They adopted key System & Soul tools including the Weekly Sync, Culture Equation, and strategic Road Map. Over time, the framework was cascaded down into middle management, supported by training and simple tools for execution. Haley Devlin, the COO, described the experience as, 'Accountability and tools. That’s the magic combo.'

The Results

The company transitioned from a chaotic startup to a well-oiled, well-equipped team. Leadership alignment improved dramatically, and cultural values became embedded in daily practices through shared language, culture rituals, and organizational habits. Peer-nominated awards recognized these values. Team productivity increased by 20%, leadership alignment reached 100%, turnover reduced by 30%, and employee engagement soared to 80%. Haley noted, 'System & Soul helps you operationalize your culture—not just run the business.'