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Scaling to a 9-Figure Exit. How a Fast-Growing Healthcare Tech Company "Grew Up" with System & Soul

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Industry

Technology

Challenge

The company faced typical scaling challenges: unclear roles, lack of accountability, weak leadership infrastructure, low team morale, and high turnover in key departments like business development. Despite securing funding and having ambitious growth goals, they lacked an operating system and a strategic approach to align their leadership around these objectives.

Results

Startasan was acquired in 2022 by Syntellis. Before exiting the founders were able to operates as a cohesive whole rather than a chaotic startup, with strong leadership alignment and increased buy-in at all levels. Cultural values were embedded in daily practices and recognized through peer-nominated awards. Team productivity, communication, and trust were significantly improved. All around, new level of clarity and structure, enabling effective leadership.

20%+

Team Productivity

100%

Leadership Alignment

30%

Turnover Reduction

80%

Employee Engagement

Accountability and tools. That’s the magic combo.

Haley D.

COO

System & Soul helps you operationalize your culture—not just run the business.

Haley D.

COO

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About Stratasan

Stratasan (acquired by Syntellis in 2023) is high-growth, remote-first healthcare technology company focused on providing innovative solutions to improve patient care and operational efficiency in the healthcare industry.

Based in Nashville, TN, Stratasan partners with more than 1,000 hospitals from the nation’s top healthcare systems, across 40+ states, providing market intelligence that equips them to achieve efficiency and effectiveness in their strategic planning initiatives.

COO Haley Devlin shares how her team went from small-business chaos to clear ownership using a framework helped us them build a real leadership team—with accountability locked in and 100% of the right people in the right seats.

The Challenge

Stratasan was scaling quickly—but the inside didn’t match the outside yet. Teams were working hard, but roles were fuzzy, accountability was inconsistent, and meetings weren’t moving the ball. Morale dipped. Turnover crept up in key groups like business development.

Then came the wake-up call.

“We had a board meeting where you need tequila after—not the celebratory kind.” — Haley Devlin, COO

The message from investors was clear: grow up from a startup to a scalable platform. Stratasan needed a true operating system—and a way to align leadership around what mattered.

The Solution

CEO Jason Moore reached out to long-time friend Benj Miller (System & Soul™ co-founder). They’d already tried books and other frameworks; S2 clicked because it blended structure and soul.

What changed:

Leadership alignment & roles: “Right people, right seats” work to clarify responsibilities and decision rights.
Meeting rhythms that work: Weekly Syncs with clear agendas and follow-through.
A shared strategic picture: A simple, visible Road Map for the 3-year vision, 1-year goals, and 90-day priorities.
Culture you can practice (not just post): Using S2’s Culture Equation, the team turned values into habits—concrete behaviors people could repeat daily.
Cascade to middle management: Training and simple tools empowered managers; OKRs evolved with bottom-up inputs so people had a real voice.

“Accountability and tools. That’s the magic combo.” — Haley Devlin, COO
“Bringing the soul part in lit us on fire.” — Haley Devlin

Habits that made it real (examples):

Onboarding expectations: Meeting norms and “how we do things here” written down and reinforced.
Donut chats (Slack): Random 30-min non-work conversations every two weeks. Tiny cost, huge human connection.
Second Fridays off: Everyone off together (no PTO). Most-loved benefit in employee polls.
Job description “Red/Yellow/Green”: Quarterly check-ins where managers and employees rate responsibilities—not the person—so support gaps show up fast and clearly.

Jason on the shift from founder-led to leadership-team-led:

“At some point, I was getting kicked out of meetings—in a good way. The team didn’t need me there. That’s real leadership.”

The Results

Stratasan moved from “chaotic startup” to a confident, well-equipped team.

+20% productivity
100% leadership alignment
–30% turnover
80% employee engagement

And the culture stuck—because it was operationalized through shared language, habits, and simple rituals.

“System & Soul helps you operationalize your culture—not just run the business.” — Haley Devlin, COO