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How System & Soul Transformed Leadership and Impact at Rise Recovery

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Industry

Technology

Challenge

Rise Recovery was hindered by a fragmented operating system lacking integration between vision and execution. Leadership turnover, financial instability, and limited staff engagement created an environment of uncertainty and inefficiency. The absence of a cohesive, human-centered framework left CEO Evita Morin isolated in decision-making and prevented the organization from achieving alignment and sustainable impact.

Results

With System & Soul, Rise Recovery rapidly transitioned to a more aligned and accountable organizational model. Annual revenue increased by $600K, reaching $4 million, while dependence on a single funding source dropped from 50% to 15%, strengthening financial flexibility. Leadership clarity and distributed accountability were established, communication improved across all departments, and the team culture evolved from survival mode to a thriving, trust-based environment. The organization is now equipped to make values-driven decisions and sustain its mission-driven growth.

riserecovery.org/

“System & Soul has truly been the engine driving Rise Recovery forward. I wouldn’t want to lead without it.

Evita Morin

CEO

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About Rise Recovery

Rise Recovery is a San Antonio-based nonprofit organization dedicated to helping people recover from substance use and live healthier lives. The organization is mission-driven, focusing on both purpose and sustainability rather than profit.

Rise Recovery’s CEO, Evita Morin, shares how System & Soul helped her rebuild leadership alignment, diversify funding, and grow $600K in one year.

The Challenge

Leadership turnover left the organization without consistent direction.
Financial instability and overreliance on a single funding source.
A previous operating system that felt robotic and disconnected from the human side of leadership.
Lack of alignment beyond the executive team—decisions made in isolation.
“It started to feel robotic, like I was making decisions in a vacuum and wasn’t being listened to.” — Evita Morin, CEO, Rise Recovery

The Solution

Switched to the System & Soul framework to connect purpose with strategy.
Partnered with Coach Kenny for a human, authentic coaching relationship.
Built an aligned leadership team with clear roles and consistent rhythms.
Introduced KPIs and data tracking across every department.
Diversified funding sources and created a sustainable financial model.
Translated long-term vision into quarterly goals everyone could act on.
“Kenny was an exceptionally astute coach—knowledgeable and insightful—and it just clicked.” — Evita Morin

The Results

Within just one year of implementing System & Soul, Rise Recovery saw measurable transformation. The organization’s culture shifted from a focus on survival to one of trust, transparency, and growth, positioning Rise Recovery for sustained mission-driven impact.

Revenue growth: from $3.4M to nearly $4M in one year.
Funding diversification: main source reduced from 50% to 15% of total budget.
Cultural alignment: leadership team unified and accountability cascaded through all levels.
Resilience: now financially strong enough to weather funding losses.
Mission clarity: focus shifted from survival to sustainable growth.

“Now, our challenges are about growth and alignment—not survival.” — Evita Morin