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How System & Soul Transformed Leadership and Impact at Rise Recovery

Rise Recovery

Industry

Nonprofit/Charity

Challenge

Rise Recovery struggled with a disconnected operating system that separated vision from execution. Leadership changes, financial strain, and low engagement fueled uncertainty and inefficiency. Without a cohesive, people-centered framework, CEO Evita Morin faced decisions in isolation—hindering alignment and lasting impact.

Results

With System & Soul, Rise Recovery quickly built a more aligned and accountable organization. Revenue grew by $600K to $4 million, and reliance on one funding source fell from 50% to 15%, improving stability. Clear leadership, stronger communication, and shared accountability transformed the culture from survival mode to one of trust and growth—empowering values-driven, sustainable impact.

riserecovery.org

“System & Soul has truly been the engine driving Rise Recovery forward. I wouldn’t want to lead without it.

Evita Morin

CEO

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About Rise Recovery

Rise Recovery is a San Antonio-based nonprofit organization dedicated to helping people recover from substance use and live healthier lives. The organization is mission-driven, focusing on both purpose and sustainability rather than profit.

Rise Recovery’s CEO, Evita Morin, shares how System & Soul helped her rebuild leadership alignment, diversify funding, and grow $600K in one year.

The Challenge

Leadership turnover left the organization without consistent direction.
Financial instability and overreliance on a single funding source.
A previous operating system that felt robotic and disconnected from the human side of leadership.
Lack of alignment beyond the executive team—decisions made in isolation.

“It started to feel robotic, like I was making decisions in a vacuum and wasn’t being listened to.”
— Evita Morin, CEO, Rise Recovery

The Solution

Switched to the System & Soul framework to connect purpose with strategy.
Partnered with Coach Kenny for a human, authentic coaching relationship.
Built an aligned leadership team with clear roles and consistent rhythms.
Introduced KPIs and data tracking across every department.
Diversified funding sources and created a sustainable financial model.
Translated long-term vision into quarterly goals everyone could act on.

“Kenny was an exceptionally astute coach—knowledgeable and insightful—and it just clicked.”
— Evita Morin, CEO, Rise Recovery

The Results

Within just one year of implementing System & Soul, Rise Recovery saw measurable transformation. The organization’s culture shifted from a focus on survival to one of trust, transparency, and growth, positioning Rise Recovery for sustained mission-driven impact.

Revenue growth: from $3.4M to nearly $4M in one year.
Funding diversification: main source reduced from 50% to 15% of total budget.
Cultural alignment: leadership team unified and accountability cascaded through all levels.
Resilience: now financially strong enough to weather funding losses.
Mission clarity: focus shifted from survival to sustainable growth.

“Now, our challenges are about growth and alignment—not survival.” — Evita Morin