The Leadership Overhaul Behind Bobcat of the Rockies’ Growth

Bobcat of the Rockies doubled in size and was drowning in decisions. With System & Soul, they found clarity, ownership, and momentum.

The Challenge

Bobcat of the Rockies, a fast-growing construction equipment dealer with 11 locations across Colorado and Wyoming, had nearly doubled its workforce from 120 to 225 employees in just a few years. But as the business scaled, structure and clarity lagged behind.

President Ryan Strain and Marketing & Projects Manager Lisa Krien found themselves in constant firefighting mode.

“We were getting calls about $200 buckets,” Ryan said. “Decisions that used to be easy suddenly required multiple phone calls.”

With new leaders and high turnover, the company’s once-strong culture of autonomy no longer worked. Projects stalled, accountability faded, and leaders felt overwhelmed. “Everyone was doing their best,” Lisa added, “but we didn’t have a system that helped us stay on track.”

The Solution

Bobcat of the Rockies partnered with System & Soul coach John to rebuild structure and discipline without losing their people-first culture.

Together, they rolled out a set of simple but powerful rhythms and tools:

• Weekly Syncs: A 60-minute meeting each week to review scoreboards, track objectives, and clear obstacles.

• Quarterly Off-Sites: Dedicated planning days to step back from operations and refocus on strategy.

• Objectives and Scoreboards: Every project had one clear owner—no shared accountability.

• Leadership Development: Training for managers to lead with clarity and confidence.

“At first, it felt like just one more meeting,” Lisa said. “But once we saw how it kept us aligned, it changed everything.”

The Results

Within a year, the changes were visible and measurable.

• The executive team completed more projects in one year than in the previous three combined.

• Store leaders began making faster, more confident decisions without constant escalation.

• The executive team shifted from firefighting to strategy.

• Communication improved across departments, and morale rose as people took ownership.

“We filled an entire slide with everything we’d accomplished—and we could’ve made two more,” Lisa said. “We’ve never achieved that much in a single year.”

Even meetings have transformed. What once felt like a burden became a steady rhythm. “Our worst call ever was actually the turning point,” Ryan said. “After that, everyone showed up differently. More prepared, engaged, and leading.”

Today, Bobcat of the Rockies is expanding its System & Soul rhythms across all 11 stores. Lisa, now trained as an internal coach, helps local leaders run their own syncs and quarterlies,  building alignment and accountability at every level.

“System & Soul gave us structure and rhythm,” Ryan said. “But it also reconnected us to our culture and purpose.”