Join the 261

Hey, we're the System & Soul team.

Benj Miller

Co-Founder & Chief Architect

Chris White

Co-Founder & Head Coach

McKenzie Reeves Decker, System & Soul Operator

McKenzie Reeves Decker


[email protected]

Maricris "Mari" Benito

Coach and Admin Support

[email protected] 


Caitie Boshers

Marketing / Training Coordinator

[email protected] 



Here's the deal...


We are obsessed with making things better. When we see a problem, we get all twitchy and restless. We can't move forward until we fix it.

That's how we got here. We saw a problem with our options as business owners.

We're a team of folks who've earned our stripes in building, running, and exiting businesses. And we've spent over a decade helping other business owners work better and multiply their impact.

But, we realized something HUGE was missing in the operating systems we used to train our clients. Like MEGA huge. So huge we decided to clear the table and start fresh. We decided to create our own framework. 

So, what was missing before?

1. The ability of the system to GROW with our clients. 

2. Soul.

Your business is not static. Out-of-the-box solutions don't account for all the nuances you'll experience over the next 5, 10, heck, 50 years.

This is why we're open source.

We believe the system should always evolve to fit our client's needs. If we weren't we'd be like your Aunt Karen's iPhone 4, out of date. Our team is made up of tenured business coaches and executives that are tweaking our framework and tools all the time. If we want you to be your best, we've got to bring our best.

And without soul...

Well, your company is operating without its true purpose. Like a tin man without a heart or a lion without courage.

You started your business to do more than make money and cool widgets. The why is as important as the how, and who, and when. 

We're here to help you get to the heart, bring the goods, and grow with you as you go. 

Let's get started!

Our Road Map

These are the values, goals, and future bets that guide everything we do.

We are the only operating framework designed to create breakthrough in both the systems and the soul of your business.

Our long-term destination is to transform 25,000 companies by 2030 because we believe small businesses are the lifeblood of our communities.

Our Hedgehog

Our Hedgehog is what give us our authentic power. It's what we love, what we're good at and what drives our business. All in, it's what we believe we can make us our best.


  • Stay grounded.
  • Do the work.
  • Champion dignity.
  • Drive your C.A.R.

Our Org Habits

  • Ask one more question
  • Follow our battle rhythm
  • Hug, pray, dance

Our Culture

  • We are fearless.
  • We are fun.
  • We are flexible.

Work with us

We're here to help. Let us know how we can best work together.

Gain clarity

Clarity starts within you before it can overflow to your team and the vision of your business. We created an easy-to-use tool to help you reflect on the right questions you need to be asking yourself right now. 


Listen to our podcast

When it comes to getting ongoing advice from experts who are skilled in maximizing systems and nurturing the soul of your business, there's no better place to be than the System & Soul Podcast. 


Find a coach

It's important to us that you have the perfect fit in the coach that leads you on this journey. All of our coaches are vetted and certified to be your guide, but we'll help you find the best.


Private Workshops

Create momentum for your organization through a full or half-day workshop with one of our coaches. These workshops are designed to give your team a deep dive into key aspects of your business where you're experiencing the greatest challenges.


Partner with us

We're always looking for people to join us in our mission. Learn more about opportunities to sponsor our podcast, collaborate on an event, or any way you think we can put our heads together.


Join our coaching team

Join an elite group of experienced teachers and facilitators to bring the System & Soul Framework to your clients.