ABOUT US
We're a team of passionate leaders here to help other founders work smarter and multiply their impact.
System & Soul™ was founded by Benj Miller and Chris White, two long-time entrepreneurs and business coaches with a heart for helping small business teams win. As avid learners and facilitators for the last decade, they've honed in on the essential tools any business needs to thrive and decided to build a framework so businesses everywhere could experience the transformation they were seeing with their clients.
Today, the System & Soul Framework is taught around the U.S. by our team of certified, tenured coaches to small-and-medium-sized organizations.
System & Soul's Road Map
These are the values, goals, and future bets that guide everything we do.
IDENTITY:
We are the only business framework
that combines the system and soul to create breakthrough.
DESTINATION:
We are going to impact 25,000 companies
by 2030
because we believe small businesses are the lifeblood of our communities.
OUR HEDGEHOG:
Our Hedgehog is what gives us our authentic power. It's a combination of what we are deeply passionate about, what we're the best in the world at, and what fuels our economic engine.
All in all, it's what we believe we can do to make us our best and a filter for decision-making.

VALUES:
- Stay grounded.
- Do the work.
- Champion dignity.
ORG HABITS:
- Ask one more question
- Follow our battle rhythm
- Hug, pray, dance
CULTURE:
- We are fearless.
- We are fun.
- We are flexible.
Like our Road Map format?
Create your own Road Map for FREE using the simplest template for a killer strategy, including an awesome video guide by Co-Founder Benj Miller. It's a complete strategic plan for your business - all on ONE page.
DOWNLOAD THIS TEMPLATE FOR FREEWORK WITH US
We're here to help. Let us know how we can best work together.

GAIN CLARITY
Clarity starts within you before it can overflow to your team and the vision of your business. We created an easy-to-use tool to help you reflect on the right questions you need to be asking yourself right now.

TUNE IN TO OUR PODCAST
When it comes to getting ongoing advice from experts who are skilled in maximizing systems and nurturing the soul of your business, there's no better place to be than the System & Soul Podcast.

PARTNER WITH US
We're always looking for people to join us in our mission. Learn more about opportunities to sponsor our podcast, collaborate on an event, or any way you think we can put our heads together.

FIND A COACH
Our team of experienced, certified System & Soul Coaches is invaluable for an outside perspective.
They help leadership teams ensure that you find common ground around your biggest obstacles and are held accountable in carrying out a plan.

BECOME A CERTIFIED COACH
We got sick of the options we had as business coaches. They're unaffordable, inflexible, and don't touch on CULTURE.
So, we built something that gives us all of this and MORE.
Join an elite group bringing the System & Soul Framework to small businesses everywhere.

START WITH BETTER SYSTEMS
The S2 Sync App is our online platform to help teams track and stay aligned around the most important areas of the business.
- Run better meetings
- Capture key metrics
- Ensure your culture is known by all in your organization
All in one place.