Help Leadership Teams Fight Toxic Patterns & Broken Systems to Find Clarity in their Business.


System & Soulᵀᴹ Coach Training

November 15-17 in Orlando, FL

Seats are limited so that we can provide a world-class, discussion-lead training environment.
Only 10 seats left.
You want in? 



         Days Until Training:










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How do you create effective BREAKTHROUGH for your clients? 

  • Breakthrough in the way they make decisions.
  • Breakthrough that shows up as a healthy bottom line.
  • Breakthrough that makes them a place that great people want to work.

And build a coaching practice that:

  • Earns you a six-figure income
  • Lets you do meaningful work with amazing companies
  • Allows you the freedom to enjoy other passions

It's called System & Soulᵀᴹ

System & Soul is the only business framework that leverages both the systems and soul of a company to create breakthrough. Our model is made up of six elements that are the backbone of proven, productive, and well-loved organizations everywhere.


The System & Soul Difference


There's a big problem with the way businesses approach training and development. Often, the systems are trained in a vacuum.... Metrics, org charts, and goals are created separately from the people and culture that are entrusted to run the system well. 

What's wrong with that? Well, plenty, but it boils down to a few hot spots for most business owners: confusion, chaos, and misalignment.

With a blind eye to the soul of the business, we're often left in the dark on why and who is going to get us on the other side of the mess. 

So, we decided to approach training in a new way. System & Soul balances the development of systems and processes alongside the people and culture, the soul you put at the heart of what you do.

The System & Soul 10X Freedom Formula

Our goal for all of our coaches is to equip them with the right tools and know-how to build a business that provides:

  • Financial Freedom: Produces a six-figure income within your first year.
  • Freedom With Your Time: Offers you the the flexibility to make time for every important area of your life.
  • Freedom To Do Meaningful Work: Allows you to give back your decades of business experience.

System & Soul Coach Training

November 15-17 in Orlando, FL


There are limited seats in this training so that we can provide a world-class, discussion-lead training environment.
Only 10 seats left.
You want in? 
Apply Now









Join an elite group of experienced teachers and facilitators

We are currently taking applications for this November Training Event.

Apply now. Only 10 spots remain.

Fill out this brief form and our training team will be in touch shortly with next steps!

3-Day Training Agenda

Location: Orlando, FL
Dates: November 15-17, 2022 (8AM-4PM daily)
Most meals and all materials provide on-site
What you can expect to gain during training:
  1. Learn the System & Soul Model, Process, and Philosophy
  2. Complete overview of the core System & Soul tools and session day content
  3. Roleplay and discussion about common facilitation scenarios
  4. Business development training and 90-day plan to go launch your business 
  5. Networking with a high-caliber group of experienced coaches 
Day 1
  • Intro to System & Soul and Clarity Day 1 Facilitation
Day 2
  • Clarity Day 30 & 31 Facilitation
  • Role playing and pitch practice
  • Dinner with Coach Cohort
Day 3
  • Quarterly/Annual Strategy Facilitation
  • Business Development Training and Storytelling

Meet Your Instructors

Chris White - Head Coach

In this training, you’ll spend three full days with Chris as your guide. Chris has over 12 years of experience as a business coach and over 20 years of entrepreneurial experience. He’s coached over 150 companies to breakthrough and 100’s more coaches as they started their own coaching practice. He will teach you everything he knows, not only about the how-to of System & Soul but also how to manage the human energy in your session rooms and his best first steps to building a sustainable, lucrative coaching practice.

Benj Miller - Chief Architect

Benj is a 10x business builder and the Chief Architect of System & Soul. He’s passionate about helping entrepreneurs avoid decades of mistakes and missteps to reach breakthrough faster and make a greater impact. Benj will offer insight into the heart behind System & Soul and complement Chris’ teaching with facilitation techniques and tips that will make each session a success.

What Makes a Great System & Soul Coach?

Our BEST coaches have these qualities:


  • In an owner / founder / executive / senior leadership role previously
  • In Sales and/or Business Development
  • Currently serving clients as a consultant or coach


  • Ready to take the entrepreneurial leap
  • Currently has a coaching practice
  • Currently has a consulting practice


  • Desire to teach & asks questions over giving advice
  • Ability to improvise and be flexible to meet client needs
  • Inwardly Sound & Others Focused
  • Comfortable with getting uncomfortable / lead teams into challenge
  • Thinks strategically & communicates effectively
  • Coach teams to work as a healthy, collaborative unit & one-on-one
  • Ready to contribute to a high-caliber community of coaches


Time & Financial

  • In yourself (training, quarterly meetings, monthly membership)
  • In developing a practice and build your own business
  • In business development activity (speaking, calling, networking, grinding it out)

What people are saying... 


I’ve known Chris for a long time. I just trust him so much. He’s been enormously helpful for me and guiding my organization that he implemented. For me, that soul piece is just so important and relevant, especially for the times right now and I just wanted to be part of it!

- Lee Nasehi

S2 Coach Training week was transformative and equipping; the S2 team are (collectively and individually) incredibly brilliant; and the S2 community is enthusiastically innovating and collaborating. There a nice energy in this emerging ecosystem.

- Erik Larson

Apply Now